Mary Berman, from Farmington Hills, Michigan,
had been looking
for work since February 2009 before
starting her Guerrilla
Job Search, in mid-September.
Up to that point, 20 weeks of job hunting had
produced zero job interviews.
Just 7 weeks later, she accepted a job on
Thursday,
November 12, as a marketing executive assistant.
How did she use Guerrilla job hunting tactics
to find work 65% faster?
"I started with the Coffee Cup Caper.
I sent a paper Starbucks coffee cup with my
cover letter and Guerrilla Resume. I heard back
from them a couple days later to get my first
interview," says Berman.
After her first interview, which went well,
Berman followed up with panache.
"It was Halloween time, so I decided to
send them a chocolate covered apple with my
hand-written thank-you note attached. A friend
of mine, who was off work that day, played
delivery person and took it to [the employer].
That was a big hit -- they were thrilled -- and
I got the second interview out of it."
Berman's second interview was with the
executive vice president. Afterwards,
she followed up diligently. "When I came home,
I wrote a 30-60-90 day plan. I had taken copious
notes during the interview and used that information
given to create suggestions for what I would do in
the first 30, 60, and 90 days. I sent that to them
via FedEx with another thank-you note. And I
got a job offer."
Now. Let's break this successful Guerrilla Job Search down ...
1. Start smart
The Coffee Cup Caper -- a paper Starbucks cup,
full-color Guerrilla Resume, and a Guerrilla
Cover Letter (asking to meet for coffee),
shipped in a box -- gets extraordinary results.
By contrast, ordinary resumes and cover letters,
sent by email, get ordinary results.
2. Follow up with style
Delivering a Halloween treat with her
thank-you note was correct seasonally,
if not politically. Use good judgment before
sending items that might be perceived as bribes
by employers sensitive to such things.
In Berman's case, however, it worked like
a (chocolate-covered) charm.
And, leaving out the gift, could you arrange
to have your thank-you note delivered by a courier,
or a friend posing as one? Of course.
3. Give employers another reason to hire you
Mary did this in spades after her second interview,
when she sent a written plan of action for her first
3 months on the job.
A 30-60-90 day plan is a way of proving you
can do the work -- before you're even on
the payroll -- by describing how you would learn the job,
build rapport with employees/customers,
and contribute to the bottom line.
Mary's plan was 8 pages long and took the better
part of a Friday night to prepare.
(Before you balk at spending an entire evening at
home researching and writing a 30-60-90 day plan,
ask yourself if you wouldn't trade a night out
for getting a steady paycheck again.)
4. Score style points with your delivery
Mary's first follow-up, the chocolate-apple-thank-you note,
was delivered by a courier, not by email. Her 30-60-90 day
plan was delivered by FedEx, not by email.
Do you NOT see a pattern? Email should NOT be the
sole delivery method for your career documents.
Bottom line: This smart Guerrilla had failed
to get even one job interview in 20 weeks of
conventional job hunting with conventional tactics.
After adopting unconventional Guerrilla tactics,
she found work in only 7 weeks.
If Guerrilla job search methods can work in Michigan,
where the unemployment rate tops 15%, they can work
where you live. The only thing stopping you from
thinking and acting like a Guerrilla is you.
Resource: The same Guerrilla Resumes and Cover
Letters Mary used are: http:// www.guerrillaresumes.com
Sunday, 15 August 2010
How to Find to a New Job 65% Faster
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